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Radisson Hotel Group


Radisson Hotel Group is one of the world's largest and most dynamic hotel groups with eight distinctive hotel brands with more than 1,400 hotels in destinations around the world. Our portfolio of hotel brands includes: Radisson Collection™, Radisson Blu®, Radisson®, Radisson R...
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Search Engine Marketing Manager


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Omschrijving vacature:

Company Description:
The Rezidor Hotel Group, with its international Headquarters in Brussels, is one of the world’s fastest growing hotel companies. We offer the best in hospitality with our Yes I Can! service and incredible value. From Luxury spas to convenient locations, our hotels have it all. Between Quorvus, Radisson Blu, Radisson Red and Park Inn by Radisson, we’re sure you’ll fall in love with our brands.
Rezidor’s portfolio features 430 hotels in operation and under development with 95,000 rooms in 69 countries. We operate and develop Quorvus Collection, Radisson Blu, Radisson Red and Park Inn by Radisson in Europe, the Middle East and Africa.

This is a one year fixed contract (maternity cover) with a very real possibility to become a permanent position or grow into another position in the company.

Position Description:
Are you one of those Search Engine specialist who can help us to drive growth? Join our digital experts to grow the business together!
We are looking for someone who can take the sole responsibility to drive growth from Search Engine and hence have a significant impact on the growth of the business as well as to operate the execution of the SEM campaigns.
 
Still intrigued? Of course you are! Here’s the nitty gritty:
You will be a key member of the Acquisition & Ecommerce team, based in Brussels overseeing and executing day-to-day media planning, bid managements and buying in liaison with digital marketing agency.
You will be leading a digital marketing agency to manage, optimize and improve efficiency of marketing investment to drive high return on advertising spend.
 
What do we expect from you in this role?
- to device paid search strategy and develop SEM roadmaps to achieve short and mid-term growth objectives
- to consistently analyze and optimize existing SEM campaign performance while troubleshooting and testing campaign elements as needed
- to understand the big picture, align and prioritize the implementations of paid search initiatives accordingly to serve broader objectives
- to own all facets of paid search activities including budgeting, forecasting, planning and optimization and reporting within defined scope
- to be actively in touch with internal stakeholders (corporate, regional and hotel level) and deliver subject matter of expertise
- to perform industry-specific market research to identify opportunities together with the SEO-team, area managers, agencies and together with search engine representatives
- to proactively identify and advise on new SEM advertising opportunities. Implement, manage and scale campaigns as appropriate
- to interpret, discuss and report on weekly, monthly and quarterly performance. Use data to document progress, and make projections when needed
- to lead the digital agency by providing clear direction and reprioritization of tasks and deliverables to exceed business targets
- to liaise with internal and external stakeholders and 3rd party vendors to execute paid media campaigns across different markets and languages
- to develop best practices and guidelines to permeate SEM knowledge across the organization
- to keep up to date with the latest development in the online ecosystem and digital media trends
- to Identify, test and apply new trends as appropriate for the business in order to find new growth opportunities within SEM
 

Eisen vacature:

What do we need you bring to the table?
You have experience in managing large SEM budgets and campaigns and have thorough knowledge of paid marketing across major search engines – Google AdWords, Bing, Yandex advertising platforms (certification required). You love to search for quantitative data and get the grip over the details about online marketing and advertising!
 
Offer:
A very competitive fixed salary, company car (A3, A4, Volvo S60...) with fuel card, high bonus, laptop, smarthphone, 175€ fixed expense payment, group-and medical insurance, very interesting hotel discounts, an exciting international work environment, training & development opportunities within a fast-growing, luxury, international hotel group.
 
Interested?
I am Jeroen van der Velde, Managing Partner at Freshfield Recruitment, the recruitment agency assigned by Rezidor to work on this opportunity. Send me your CV or give me a call to discuss the opportunity. If we both think that your profile matches the job requirements in terms of skills and financials, then I'll set up a meeting with the HR Manager & the hiring Manager to see if there's chemistry. My e-mail adress is jeroen.vandervelde@freshfield.be and my telephone numbers are +32 2 719.03.55 or +32 474.36.14.36
 
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Vacature ID:

86

Locatie:

Evere (Brussels), België
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Vacature hits:

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